Monday, November 12, 2007

Multimedia Evaluations

Multimedia evaluations are used to determine if what was created was effective, it helps to determine what worked and what did not work effectively. These are questions that often go overlooked in the project process after its completion
According to Lee & Owens, evaluation of a project is very important, but often overlooked.

Lee & Owens identifies four levels of evaluation:
1. Reaction
2. Knowledge
3. Performance
4. Impact

These levels measure the impact the project had on the users. Reaction is about how a user views that the training is relevant to their tasks. Knowledge is about measuring how the users achieve an increased level of achievement through the exercise. Performance measures how what was learned affect the learner and the performance of their job over time. Impact counts on the other three levels being productive and increasing the ROI (return on investment) for the organization. Although evaluation is usually overlooked if evaluations are done well it can help increase the ability and productivity of the people who are trained.

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